It Works! Firm


Cellulite-Reducing Gummies*
Visibly reduce cellulite and smooth your skin. Goodbye cellulite, hello to firmer skin.  Unlock smoother skin with a deliciously innovative gummy that’s as effective as it is delightful. By harnessing the power of SOD B Dimpless®, derived from a unique cantaloupe melon from the sun-soaked fields of southern France.  It Works! FIRM works from the inside out to visibly reduce the appearance of cellulite.*​

SKU: SKU 38801VALUE-X1 Category:


Visibly reduce cellulite and smooth your skin.*
Goodbye cellulite, hello FIRM! Unlock smoother skin with a deliciously innovative gummy that’s as effective as it is delightful. By harnessing the power of SOD B Dimpless®, derived from a unique cantaloupe melon from the sun-soaked fields of southern France, FIRM works from the inside out to visibly reduce the appearance of cellulite.*​
  • Visibly reduce the appearance of cellulite*
  • Features clinically proven SOD B Dimpless®*
  • Achieve smoother, more supple-looking skin*
  • Protects against oxidative and environmental stress*
  • Boosts body’s natural antioxidants*
Adults take one gummy every day. Do not exceed the recommended daily dose.
In a society where appearance plays an increasingly important role, cellulite is a major beauty problem responsible for the development of emotional and psychological imbalance in 80% of women worldwide. Exclusively produced by Bionov, SOD B Dimpless® is a natural source of melon bioactive Superoxide Dismutase clinically proven to reduce visible cellulite on thighs after 28 days of oral supplementation.* SOD B Dimpless® is the only active ingredient with a scientific demonstrated synergistic action against both collagen fibers fibrosis and fat cells hypertrophy, known as the two main causes of cellulite development.*
SOD B Dimpless® efficacy has been assessed in a double-blind randomized placebo controlled clinical study, performed on 41 women (31-50 years old) under dermatological control. SOD B Dimpless® induces a significant visual reduction of cellulite on thighs by 9.5 % and 11.3 % compared to the placebo, respectively after 28 and 56 days of oral supplementation at 40 mg/day (480 IU SOD).* This visible improvement was observed in 87% of supplemented women after one month and 100% after two months.
Design: Randomized, double-blind, placebo-controlled study, 41 women, 31 to 50 years old, 8 weeks. Significant reduction of visual score of cellulite
  • Help reduce the size of bloated fat cells that contribute to the dimply appearance of cellulite*​
  • Help reduce the tightness, thickening, and stiffening of connective tissue that contributes to the dimpling appearance of cellulite*​
  • Help maintain vascular health against oxidative stress*​
  • Natural way to help reduce stress and physical and mental fatigue*​
  • Help enhance physical and cognitive performance*​
  • Help reduce weariness and irritability from everyday stress*
Serving Size: 1 Gummy (3.0 g) Servings Per Container: 30 Amount Per Serving: Calories 5, Total Carbohydrate 2 g (1%1), Dietary Fiber 2 g (7%1), Total Sugars 0 g2, Includes 0 g Added Sugars (0%1), Sodium 5 mg (<1%), SOD B Dimpless® French melon (Cucumis melo L.) fruit juice concentrate 40 mg2 1Percent values are based on 2,000 calorie diet. 2Daily value (DV) not established.
Other Ingredients
Short-chain fructooligosaccharides (Sc-FOS), tapioca fiber, water, pectin, citric acid, sodium citrate, natural strawberry flavor, fruit and vegetable concentrates (for color), stevia rebaudiosides A and M.

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Frequently Asked Questions
When and how should I take FIRM?
Treat yourself to one delicious gummy every day, any time of day to unlock the smooth skin and confidence you deserve!
Why should I take FIRM?
FIRM is packed with clinically proven SOD B Dimpless®, which helps visibly reduce the appearance of cellulite in as little as 4 weeks!* It also helps protect your body against oxidative stress while boosting your body’s natural antioxidants, making FIRM a must for your daily routine.*
What is the key, active ingredient in FIRM?
The key, active ingredient in FIRM is:
  • SOD B Dimpless® French Melon Juice Concentrate – Clinically proven to visibly reduce the appearance of cellulite so you can achieve smoother, supple-looking skin!*
What is cellulite?
Cellulite is when fat pushes against the connective tissue beneath your skin. It tends to appear around the hips, buttocks, thighs, and abdomen, and makes the surface of your skin appear lumpy or dimpled.​
What causes cellulite?
Genetics play a big role in whether you develop cellulite, but aging, weight gain, and an inactive lifestyle can all increase your chances of having cellulite.
Can I use FIRM with other IT WORKS! products?
Yes, FIRM is compatible with many other IT WORKS! products! In fact, it’s an ideal pairing with Skinny Wrap® and Defining Gel™. By using these three products together, you’ll tighten, tone, and FIRM your appearance from the inside out and the outside in!*
Will FIRM break a fast?
While FIRM does not contain enough calories to significantly impact or break a low-energy fasting cycle, it is not a zero-calorie product. Please take this into consideration before adding it to your individual fasting routine.
Does this product contain gluten?
This product is formulated with only gluten-free ingredients. It is not currently tested for gluten that may or may not be introduced during the manufacturing process.
Can I give this product to my children?
This product is recommended only for adults ages 18 years and older.
Can I take this product if I am pregnant, nursing, taking medication, or have a medical condition?
Before using any new product, we suggest that you consult your physician to find out if it is right for you. Do not use if pregnant or nursing. Keep out of reach of children. Consult your physician prior to use if taking prescription medications. Consult your physician if you have a medical condition and prior to use if you have cardiovascular or liver disease, a liver or kidney disorder, impaired glucose metabolism (prediabetes and diabetes), hypoglycemia, or hypotension.